Creative achievement brings endless opportunities. "DIM" strives to break through the framework with creativity and achieve an absolute balance between beauty and practicality, injecting new elements into the design market. With extensive business operations, they provide brand planning, design, promotion, and other solutions for multiple categories. "Dim Sum Creatives" has gained industry recognition for their gorgeous and unique packaging designs for traditional health products, receiving the Successful Design Award.
"DIM" is a one-stop graphic and advertising design company founded in 2017 with a base in Hong Kong and branches in Macau and Japan. They have accumulated considerable experience in the field of packaging design in a short period, with clients such as Tung Fong Hung Group, Galaxy Entertainment, and China Resources Vanguard. The company also takes advantage of the advantages of a young team and adopts flexible and varied development strategies as their positioning, challenging different types of works, including collaborating with internet celebrities to shoot corporate promotional videos and assisting in organizing exhibitions.
"DIM" puts the core value of the client's brand first, explores its diverse potential, and provides professional solutions aimed at enhancing brand value, allowing products originally worth a hundred dollars to increase in value to ten thousand dollars. Despite being a young enterprise, they have already won awards such as the Capital Outstanding Packaging Design Award and the Good Design Award in Japan, laying a solid foundation for their brand.
「Exquisite design carries boundless emotions.」
The first batch of Shong San Land Healthy Containing Pills was launched in Macau in 2018. The products are formulated based on traditional Chinese health concepts and are professionally blended by a team of experienced experts using imported raw materials. This series represents Macau's local health food and consists of "Luk" (which sounds like "Six" in Cantonese) containing pills with various health benefits, conveying the message of "doing good is the happiest thing, and happiness comes from good health." The packaging design is inspired by Macau's cultural background and local customs. As a place where Chinese and Western cultures converge, Macau exudes a unique blend of Chinese and Southern European styles in its alleys, and the people are friendly and welcoming. Shong San Land hopes to share this sentiment with the public, so the packaging design references street signs in Macau and churches representing different areas, as well as incorporating elements of Portuguese tile art. The packaging box is also cut into a hexagonal shape representing the six health benefits in the series. The exquisite containing pills showcase the rich Macau-Portuguese color scheme.
As Shong San Land aims to promote Macau's culture, the packaging design follows the direction of souvenirs, making the products easy to carry and consume at any time, allowing consumers to experience a different kind of health experience that is different from traditional beliefs about health. The fashionable and eye-catching packaging makes health products more vibrant and suitable for people of all ages and genders, making it the first choice for festival gifts.
In addition to the award-winning Shong San Land Healthy Containing Pills series, "Priceless Rebirth" and "Tian Shang Soapberry Saponin" are perfect examples of continuing the creativity of Dianzhi. "Priceless Rebirth" is themed around the mythical phoenix, which burns in flames before being reborn with greater vitality. With the English name "Priceless Rebirth," the product implies an invaluable rebirth, and each precious droplet represents a phoenix-like resilience. The product is presented in a small box shaped like a gold bar, with a golden phoenix logo, representing its preciousness, like gold.
"Tian Shang Soapberry Saponin" is another high-end product, so its design positioning cannot be a simple container but must have an artistic style. Therefore, different materials and forms are used to showcase its luxurious uniqueness. The product's outer box cleverly uses a multi-faceted silver diamond design that reflects light, creating a dazzling effect that successfully enhances the focus and increases the product's luxury and value.
"DIM" is a young company but will continue to adhere to its original intentions, establish a unique avenue of health through innovative ideas, and become a confident choice for customers in the design market.
Original link：https://kknews.cc/design/a3mj9bj.html
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